Obermutten Goes Worldwide
9 December 2011: In case you haven’t heard, the tiny Swiss village of Obermutten became a worldwide hit on Facebook earlier in November thanks to a campaign by Jung von Matt/Limmat for the Graubunden department of tourism. When the village launched its Facebook page, the Mayor posted a video promising that anyone who liked Obermutten would have their profile picture printed and posted on the village’s official notice board.
Within several weeks, Obermutten had 5,000 fans, ran out of room on their notice board, and began posting profile pictures on other buildings around the small community. Now they’re almost at 15,000 fans from on every continent in the world, and have appeared in the media in numerous countries. Their fan interaction is better than that of Lady Gaga, Coca-Cola, or Justin Bieber, and over 60 million people have now read, seen, or heard of Obermutten.
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