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NZ Air Force Invites Recruits to Step Up With Innovative Campaign


8 August 2011: Saatchi & Saatchi on behalf of the Defence Force and working with local partners’ RESN (interactive vendor), Paragon (mechanical engineers) and Kennedy Model Making, have created a unique interactive gaming environment to launch the Royal New Zealand Air Force’s recruitment campaign via a branded YouTube channel, “Step Up”.

Building on the learnings of the Army’s highly successful “Get What It Takes” YouTube channel launched by Saatchi & Saatchi for the New Zealand Army last September. The new campaign offers users the chance to experience four live simulated challenges that test their skills against everyday situations a career in the Air Force has to offer.

The interactive environment enables a user to remotely control a streaming video camera in real‐time over one of four different miniature models of New Zealand. The challenges involve piloting a helicopter in the mountains or over farmland, flying a plane over a coastline or driving a forklift in an aircraft hanger.

Through a mix of 15 second TV spots and online promotions, viewers are drawn to a dedicated RNZAF branded YouTube channel. Once a user has completed each challenge they receive a video of their challenges to share via Facebook and Twitter.

While the captivating gaming opportunity is expected to draw people to the site, the campaign encourages viewers to learn more about the skills and careers related to the challenge, and watch videos that depict trades the Air Force is recruiting for.

Read the full press release on Saatchi.com

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