New Banner Ad Becomes Game
Image source: www.psfk.com
1 February 2011: Users of an app by The New York Times were treated to a fully interactive experience as an ad for the USA Network show White Collar transformed into a game when touched. The interactive ad developed by the digital marketing agency Glow Interactive enables users to drag a scanner screen over the page they are viewing to reveal hidden content and keywords. Each of the hidden objects led users to new videos of the show’s upcoming season which is due to air next month.
Read more at PSFK
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