Multi-Platform Racing
Source: iapps.in
13 June 2011: As Audi fired up racing fans with a win this weekend at the 2011 24 Hours of Le Mans, legions of racing aficionados with smartphones participated virtually in the multi-platform integrated experience.
Fans were able to witness all the fiery drama and race to the checkered flag on the newly unveiled Audi Live Racing. On the microsite, onboard race footage of Audi’s three R18 TDI cars were streamed 24 hours a day. Telemetry data on each respective vehicle - such as speed, selected gear and position on the track - were also made available on the site along with a race summary that was updated every two hours.
A variety of other Audi digital channels tracked the race in real time including the AudiSport Facebook page. On Twitter, the five-time Le Mans winner Emanuele Pirro provided race analysis, and the free “Audi Sport” iPhone app offered a live ticker and an image feed from Audi USA’s Flickr account.
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