McRib Back Once Again
Source: therealtimereport.com
31 October 2011: McDonald’s is once again running a Promoted Trend ad on Twitter in order to help give their temporary return of the McRib a jumpstart. In 2010 McDonald’s ran a similar Promoted Trend which, according to Rick Wion, social media director for McDonald’s, “drove huge engagement with our customers… we saw tons of occasions where folks who had never eaten a McRib tweeted that they were going to try it for the first time to see what the buzz was all about.”
To accompany the Twitter Promoted Trend, McDonald’s is also launching a Facebook game “The Quest for the Golden McRib” to help boost consumer enthusiasm. The game itself is integrated with Google Maps and players must search through McDonald’s locations around the world in order to find 10 virtual golden McRibs.
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