Marriott Gamifys International Recruitment
Source: cmosite.com
12 July 2011: The gamification trend is spreading to online international recruitment. Marriott International has turned to a Facebook game to try to fill some 50,000 open jobs around the world by the end of this year. The Facebook game is part of Marriott’s strategy to attract more Millennials and interest them in hospitality careers.
Players begin by managing a virtual hotel restaurant kitchen on My Marriott Hotel on Facebook. They can buy equipment and ingredients on a budget, hire and train employees, and serve guests. Players earn points for happy customers but lose points for poor service; they’re also rewarded when their operation turns a profit. The game accommodates multiple languages – English, Spanish, French, Arabic and Mandarin.
The game will set Marriott apart in a new globalized business environment and allow it to showcase the attractiveness of opportunities in hospitality and service industry careers.
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