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Lenovo ‘Seize the Night’

8 June 2012: Saatchi & Saatchi New York have created an integrated campaign, anchored by a five minute short-film, “Seize the Night,” to showcase the heralded new Ultrabook laptop that combines the necessary functionality of a traditional computer and a youthful, chic design.

Filmed in Stockholm and shot like an actual movie, the short-film takes viewers on the fast-paced, covert journey of a group of friends, while poignantly emphasizing Ultrabook’s sleek, portable and sophisticated design at every turn.  The friends use the Ultrabook to coordinate the planning of a secret mission that is ultimately revealed to viewers at the end of the film.

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