Late Night Snack
Creative Director: Ron Thompson
Illustration/Animation: Bill Sneed
27 July 2011: “Based on the premise that every Toyota owner has an anecdote about why they love their car, Mike McKay, Executive Creative Director of Saatchi & Saatchi L.A., came up with ‘Auto-Biography’, a Facebook community where Toyota drivers can share their stories. In an effort to connect with Toyota owners, ‘Auto-Biography’ enables people to upload videos and post photographs of experiences associated with their vehicle. Using real Toyota owners as its inspiration, the campaign has amassed a range of intriguing tales, from the everyday to the fantastical.” - Tom Eslinger, Worldwide Digital Creative Director, Saatchi & Saatchi
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