Lady Geek

Belinda Parmar, Planning Director of Saatchi & Saatchi, takes a look at the relationships that women have with technology in the blog Lady Geek.

Most recently, Palmer authored the a report on the failure of electronics manufacturers and retailers to connect with female consumers. The study unveiled that a staggering one in two women said they walk out of shops and leave websites without buying anything because they’re unable to find what they want, representing a huge opportunity for brand owners and retailers who are prepared to rethink their approach.

“There’s a real opportunity here for brands and retailers in the consumer electronics sector to target women. This group of women told us loud and clear that they do not want diamante encrusted mobile phones and baby pink DAB radios. Our aim is to get clients to think differently about how they develop, distribute and market products to women,” says Parmar.

Visit Lady Geek for more consumer insight.