L.A. Kings Get Gamified
Source: mashable.com
28 October 2011: As part of a their ongoing efforts to embrace digital technology, the NHL’s L.A. Kings will be adding a gaming component to their fan community through ‘The United Kings Family’ – a social platform that allows visitors to watch videos, share news and earn points whilst doing so.
The points earned by community members will go towards unlocking exclusive rewards such as signed merchandise, behind-the-scenes videos, private arena tours, and even personalized messages from the players. Digital badges and trophies will be awarded to high scorers on the leader board and members can compete for the title of ‘number one fan’. “All of the things you can’t buy we want to be able to reward them with,” says Jonathan Lowe, the L.A. Kings’ VP of marketing.
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