Kraft Knows What You Want for Dinner
Source: psfk.com
16 August 2011: American global technology company Intel and Kraft Foods have collaborated on a virtual display concept intended to help shoppers decide what they should have for dinner. Using high tech sensors, ‘The Next Generation Meal Planning Solution’ scans the person standing in front of it, detects their age and gender according to anonymous video analytics software, then determines and returns a number of potential recipes that might suit the person, according to collected demographic information.
The user has the opportunity to look for more customized results according to their past shopping habits and can do this in a number of ways. They can submit their purchase history data via their grocery store loyalty card, use Kraft’s iFood Assistant mobile app, or by submitting their browsing history on kraftrecipes.com. According to this information ‘The Next Generation Meal Planning Solution’ can calculate and return highly personalized meal suggestions to the user.
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