Joyus: Video Shopping
Source: scoop.it
21 September 2011: Joyus, the brainchild of former Google executive, Sukhinder Singh Cassidy, is a fresh take on the concept of TV shopping. Essentially heralded as a brand new sales channel – with a twist - the drive behind Joyus is to present the opportunity for digitally savvy, time-poor women to be entertained and shop at the same time.
To accommodate their target audience, Joyus produces simple 1-3 minute videos that highlight a selection of fashion items in an entertaining way (you might spot the odd celebrity here and there) on an easy to use interface that lets viewers buy items they fancy in real time. The company has teamed up with Gina Pell from Splendora, who walks the audience through the collections while models show off the wares. The focus of the website is to become a platform that women can integrate into their busy days, and share videos and items found with friends on social networks.
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