JCPenney’s Audio Gift Tags
5 December 2011: As part of JCPenney’s multi-layered “Who’s Your Santa!” advertising campaign, which includes online, mobile and social elements, the American retailer is reinventing traditional gift-giving. Any JCPenney customer who purchases a gift this holiday season will receive a free QR code tag (or ‘Santa Tag’) on which they can record and attach a personal voice message up to 60 seconds long. The recipient of the gift only has to scan the code to hear the holiday greeting.
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