HSN Uses QR Codes on TV
Source: nytimes.com
10 October 2011: In a recent television experiment, viewers watching HSN (Home Shopping Network) were able to scan their television screens using a smartphone, to receive more information about the products on display. Reportedly the first time something like this has been been done, HSN facilitated the interactive experience by featuring QR codes in the bottom corner of screens which would correspond to whichever product was being displayed.
Scanning the code took the shopper to a product page on HSN’s mobile website where they could easily click through to a checkout page. The next step would be to put the product directly into the viewer’s shopping cart, but that all depends on how viewers take to the experiment.
Jill Braff, the network’s executive vice president for digital commerce says, “[Viewers] are watching us on TV and using a mobile device as a faster, more convenient means of checkout. We thought about what if we married the two – what if we allowed people to scan a QR code during a product demonstration, which would bring them directly to that product page on the mobile device?”
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