Guinness Lights Up the Night
Source: psfk.com
6 June 2011: Guinness gives its fans a chance to discover the best local nightlife with the introduction of a new iAd app. Whether you’re in the mood for a local bar, comedy or new music, users can download the app to discover the best of what’s happening in their city with easy word-of-mouth type recommendations.
The iAd was created by Guinness to take its fans on a journey of discovery and is part of a larger multi-platform digital campaign called ‘There’s More Life in the Dark’. The iAd opens with a narrator promising to show you where the best nights out are happening. The ad is then split into the four sections - pubs, gigs, comedy and sports - each inspiring viewers to find great nearby events and venues using the iPhone’s location based functionality.
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