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What Is Sisomo?

The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving. This new world demands new language.

sisomo is the powerful combination of Sight, Sound and Motion on screen. sisomo is an idea at Saatchi & Saatchi’s core. A new word that powers our creatives, our interactives, our media thinkers, our planners, our account lines. sisomo is the great melting pot of creative communications and digital technologies. Life gets more fun when you think sisomo.

sisomo is not about tools and technologies. It’s about people, ideas and creativity. The idea with the most attitude, personality, authenticity and truth, wins.

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Order Made Easy

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Source: itune.apple.com

8 August 2014: The struggles of ordering pizza are finally over, thanks to a new iOS app that lets users order pizza with the push of a button.

After downloading the free app ‘Push for Pizza’ users input their payment information, their address, their preferred local pizza joint and whether they prefer cheese or pepperoni. Push for Pizza saves all this information so that the next time the user is craving a slice of pie all they have to do is push the pizza button. Push for Pizza even works out the tip and adds this to the payment so there is no searching for quarters between couch cushions.

The app, created by a group of teens, relies on online meal ordering and payment site ordr.in, a site that itself links up with other food order sites like Delivery.com

Brands Embrace Shoppable Video

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Source: net-a-porter.com

7 August 2014: Fashion brands are embracing interactive video, with Levi and luxury fashion e-tailer Net-A-Porter both releasing shoppable videos.

Created by Ciematique, Net-A-Porters video- touted as the first “shoppable fashion film” - features touchable ‘hot spots’ that when touched lets the viewer add products to their ‘personal boutique’, share via social media, or purchase the items directly from the online store.

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Source: levi.com

Levi’s film ‘Live in Levi’s’ seeks to tell the story of the people who wear its jeans. The video features a selection of influencers from across the globe discussing their love of the brand and how they wear their jeans. Throughout the film, ‘click-to-buy’ buttons appear, allowing viewers to purchase selected items.

In addition to the two films being shoppable, both have a strong focus on storytelling - whether real or in the case of Net-A-Porter fantasy. Another medium used to connect to shoppers and make them consider how the products will fit into their own lives.

Zappos Create Digital Personal Assistant

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Source: zappos.com/experiments

6 August 2014: Online shoe and clothing company Zappos have launched Ask Zappo, a digital-service that acts like a personal shopping assistant helping users’ track down items via images they send through to the service.

The service receives request in the form of images via text, email, Instagram – using the Hashtag #AskZappos - or through its dedicated website. Users can also also provided a short description of what specifically they’re looking for in the photo – for example, a pattern or style. The service will then let the user know it’s on the hunt before attempting to track down the exact item and provide links to a few alternatives that have a similar look of style.

Though digital, the team behind it are ‘real, live people’ rather than computers or algorithms searching for the items. The team will even track down the specific item even if Zappos doesn’t have carry the item in its online store. 

 

Pepsi Invites Drinkers to become Mixologists

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Source: PepsiSpire.com

5 August 2013 In 2011 Pepsi created the Social Vending System that let users gift a drink to a friend. Now Pepsi has unveiled its newest drink dispenser, Pepsi Spire, that lets users mix a beverage in over 1,000 different ways.

The Pepsi Spire holds a selection of PepsiCo’s beverages including Pepsi, Mountain Dew and non-carbonated drinks like Brisk Iced Tea. The Spires also included a range of flavor shots (cherry, lime, vanilla and more).  Using the touch screen interface users can order a regular PepsiCo drink or one of their own creation. Though, to save the user from making grave combination mistakes the machine doesn’t offer flavor shots that don’t work well with a particular beverage.

Brad Jakeman, PepsiCo’s president-global beverages group told Advertising Age that “[Pepsi] wanted to make it as intuitive as possible and find the perfect balance between consumer engagement and efficiency.”

A dedicated micro site has been created for the Spires allowing US consumers to easily find the machines in their city.

In the company’s press release chief design officer, PepsiCo Mauro Porcini said that the “Pepsi Spire is the perfect combination of beauty, functionality and technology fused together to create a range of customizable and meaningful solutions for our customers and consumers.”

There are currently 55 Pepsi Spires across the US with more being rolled out across both within the US and globally soon.

Grosch Bottle Transforms into Movie Ticket

Source: Vimeo.com

1 August 2014: Grolsch has turned its beer into a movie ticket with just the clink of its bottle.

The beer brand were running a campaign in Russia that allowed its consumers to enter a promotional code into a partner site to watch a free movie, but they wanted to make the process even easier. So, working with St Petersburg app developers Head and Hands they created Movie Unlocker.

The technology uses a Bluetooth beacon and any next-generation Bluetooth device – computer, laptop, tablet or smartphone. When a bottle is opened and brought in close proximity to a device it sends a signal to a server to register the bottles serial number. If there is a successful match between the serial number and one in the database the user is able to unlock their chosen movie and enjoy.

 

Virtual Reality: The Next Marketing Frontier

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Source: wikimedia.org

1 August 2014: During the FIFA World Cup Coca Cola gave some lucky fans the opportunity to play on the pitch of Brazil’s Maracana Stadium. With the help of virtual reality that is. The soft-drink giant created a replica of the stadium’s locker rooms, and once fitted with VR Oculus Rift goggles they could move from the locker room to the pitch.

It’s all part of the emergence of virtual reality in advertising. Something that Advertising Age thinks could be the next big thing in the advertising industry.

“It’s about the authenticity of being inside that stadium,” said Matt Wolf, head of global gaming at Coca-Cola, in the Adage article. And it’s something he says that consumers will thank Coke for.

Coke, HBO and Nissan are three international brands hedging the path of virtual reality marketing, offering experiences – like the above – that create unique ways of building relationships with customers.

For the time being, VR is too expensive and bulky for common usage, but as the technology becomes more readily available and practical these kinds of connections are sure to grow allowing brands greater opportunity to connect and wow consumers.

 

Drinks Tube Mixes Social, Real-Time and Cocktails

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Source: jamieoliver.com

29 July 2014: In April, British chef bent on encouraging the world’s consumption of healthy food launched a YouTubenchannel aimed at educating viewers on what to put in their glass. Drinks Tube, so Jamie’s website claims, does the same to drinks as its sister channel Food Tube does for food – giving tips and recipes in how to make fresh, fun drinks at home.

This week, in collaboration with Bacardi, Drink Tube set up a shop in a London Tube Station to seek cocktail inspiration from passers by, as well as users of Facebook, Instagram and Twitter for Cocktail Request Week.

Social media users can use the #CocktailRequest to send inspiration to Drinks Tube, with their inspiration being crafted into drink throughout the day. Though it’s the exclusive spirits sponsor, not all drinks feature Bacardi rum. The Ed Sheeran Shake, inspired by a tweet sent from the singer to Oliver, which requested ‘anything with cucumber or coffee’ was translated into the Ed Sheeran shake – a Scotch whiskey drink with Benedictine herbal liqueur, black coffee and vanilla ice cream.

The event runs from 28 July – 1 August 2014, online and in East London’s Old Street Tube Station.

 

Adidas Releases Short-Format TV Series’

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Source: facebook.com/ChampsSport

24 July 2014: Despite being only permitting 15-seconds long clips, Adidas and partner Champs Sport have launched four different online shows via Instagram. Though the length is short, #adicoloTV shows are said to mimick the TV-watching experience.

Running for six weeks and featuring well-known athletes and hip hop star Lil Jon, the shows can be viewed on Champs Sport Instagram page. Each show has a unique spin, in Elements of GAME Lil Job plays a high school science teacher; The Stans is a sitcom about the Adidas’ class sneaker, Stan Smith;  OVG is a mock home-shopping channel experience, and Lace Up features athletes discussing their personal style.

Discussing the project Scott Burton, Champs Sport’s director of marketing, said “To compete in a world with so much content and information, we feel these digestible nuggets offer our consumer short, yet memorable brand interactions on their terms.”

 

Lacoste Invites Shoppers to Not Remove Their Shoes

Source: vimeo.com/EngineCreative

21 July 2014: French sportswear brand, Lacoste, has released an unique app that it believes will make it easier and faster for shoppers to try on its new range of trainers, thanks to augmented reality.

Though other brands have used AR in to connect with consumers, Lacoste claims that the app to be a world first, as it combines 3D product scanning with augmented reality. The in-store app, developed by Engine Creative, allows shoppers to see what the brand’s new trainers would look like on their foot without having to wait for a shop assistant, or to take off their shoes. 

To use the app, shoppers place their foot on a graphic on the store floor and scan it with their smartphone. The app then shows the shopper what a pair of trainers they’re interested looks like on their foot.

The app can also be used to share images via social media or for shopper to purchase any of the shoes. Lacoste plans on continuing the service into the future to build a long-term relationship with customers.

 

Heineken Help Revelers Discover ‘Where Next’

Source: youtube.com/Heineken

17 July 2014: Earlier this year, a Heineken survey looked at consumer’s fears and expectations toward city exploration. Among the finding, was that consumers had a fear of missing out (FOMO). To help address this problem, and as part of its ongoing ‘Cities of the World’ campaign, Heineken is releasing ‘Where Next’ a geo-centric social compass to help people find the next place to visit on a night out.

The Twitter-based @wherenext service works in real time to read the ‘pulse of a city by using real-time location-based social activity to show where is hot and guide’ to their next adventure. The activity is also provided on a mobile-responsive Open Your Citythat can be accessed by consumers around the world – no need to download any apps.

To figure out ‘where next’, the social-media-based service uses a unique algorithm that ‘listens’ to social media activity, such as tweets, check-in and geo-tagged photos across popular social media platforms like Twitter, Instagram and Foursquare. The service then analyzes this information to find out which locations are trending.

 

Birchbox Soho takes the Online World Offline

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Source: psfk.com

15 July 2014: Birchbox started as an online beauty discovery store, selling customized subscription boxes filled with full-sized product samples, which subscribers can then buy from their online store. Now, it’s bringing their concept offline with Birchbox Soho.

Birchbox Soho is another example of real-world and the virtual world coming together, as while it’s a brick and mortar store it has a number of features that correspond with their online experience. The store features iPads where customers new to the Birchbox experience can fill out a survey to help determine customized product recommendations. Machine learning and artificial intelligence are used to create the recommendations.

 

Cadbury Scans Facebook to Match Person to Chocolate

Source: youtube.com/CadburyAU

11 July 2014: Cadbury Dairy Milk Australia is harnessing social media data in its latest campaign: matching chocolate to people’s Facebook profiles.

For a week in June the chocolate brand installed a special flavor-matching social vending machine, known as the Joy Generator, at different venues across Sydney. Passers-bys were encouraged to step into the kiosk and log into their Facebook profiles.

Once logged in, the vending machine, powered by a new Flavor Matcher app, used a technology that analyzed the person’s Facebook data as well as their likes and interest across a range of categories (brands, charities, TV-shows, music, movies etc), the machine then linked them to the flavor that suited their psychological profile - something the brand claims is a world-first. The vending machine then dispensed the chocolate to the participant.

Participants in the event confessed that the personality-flavor selection was accurate and often the flavor they would pick themselves.

 

WhatsCook Helps Would-Be Cooks

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Source: PSFK.com

25 June 2014: Hellman’s mayonnaise is taking advantage of popular phone app WhatsApp to create a live recipe service WhatsCook. The service allows Brazilian cookers the opportunity to learn how to prepare meals in real time with the assistance of real chefs or an expert cooking team.

To participate, users send in their number to the WhatsCook website and a specialized cooking team gets in touch with them to find out what they need help with. Once the user and the team have scheduled a time, they can chat through WhatsApp and start cooking.

In addition to chatting, the service uses photos, mini-videos and voice messages to help the user cook what they want. Incoming messages also serve as prompts to remove something from the stove or oven.

Would-be cookers can request assistance for any kind of dish - whether it takes hours or just a few minutes - so long as it includes mayonnaise. They can also send the cooking team a photo of their fridge and pantry contents to let the team know about the ingredients they have on hand. 

 

Passions on the Wall

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Source: nbbj.com

19 June 2014: Walk past a fluidWall and your passions will be projected onto it as you pass by. Developed by architecture firm NBBJ, the wall shows images the pedestrian has curated to represent their public image.

“Thinking about digital content as an architectural material, the concept is around using digital walls to open dialogue between people,” explains the project’s abstract. “If a nearby wall could tell you a little something about the person standing next to it, engaging in conversation would be really fluid and fun.”

Rather than being on the street, the firm imagines that these walls would be fitted in offices, where employees carry access cards fitted with RFID (radio-frequency identification); a common office feature. NBBJ’s card, however, would be programed to pull up a passerby’s photos rather than open doors. 

Google and Grocer Encourage Use of Scrapes

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Source: youtube.com/Sainsbury

8 June 2014: Sainsbury’s supermarket in the UK is on a mission to reduce food waste and it’s teamed up with Google to help mitigate some of the issue by helping consumers use up their left overs through the Sainsbury’s Food Rescue tool.

Google have created the first voice recognition banner ad as part of a campaign to promote the two brands new tool aimed at reducing the amount of food thrown-out in the UK - though any part of the world can use it. The tool allows web users to type in their ingredients via keyboard, while mobile customers can speak the ingredients into the banner. Once they’ve submitted their items, recipes instantly appear; ranging from simple snacks to dinner party options. The tool also lets users into the amount of food they’ve “rescued” and calculate money saved, tracked on a regional leaderboard to drive community spirit throughout the UK.

The Food Rescue tool is part of Sainsbury’s 20x20 Sustainability Plan which includes strategies to curb food waste and bring zero waste to landfill by 2020. Currently in the UK one-fifth of food purchased is wasted.

 

Augmented Makeup

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Source: PSFK.com

6 June 2014: Innovate beauty retailer Sephora is upping the ante, allowing shoppers to try makeup without every putting the makeup on.

Sephora has teamed up with augmented and virtual reality technology company, ModiFace, to create a mirror that simulates makeup on a person’s face in both real time and 3D, giving the shopper the best idea about what make up will look like without having to remove makeup, apply, and remove again.

The mirror quickly and effortlessly allowed customers to try makeup of various colors and textures, without having to remove any makeup they might already have on. Ensuring that a customer is comfortable with a product before purchasing, and removing the hassle of having to remove the makeup again before leaving the store.

Currently available to customers in Milan trying out eyeshadow, the technology could be extended to include bronzer, blush and lipstick. 

 

Let Your Fingers do the Designing.

Source: youtube.com/UNIQLO

29 May 2014: Japanese fast-fashion house UNIQLO have launched an app that lets Japan-based users create their own t-shirt designs. The service, called UTme, allows users to create a print using a phone or tablet, the special app, and their fingers.

Users can create graphics, add lettering, upload photos, and shake of their image once it is complete will create totally original graphic. The designs are then sent to UNIQLO, who will either send the t-shirt to the creator or allow them to print the shirt of at the brand’s Ginza store.

 

Posters Making Music

Source: youtube.com/BeckNZ

19 May 2014: Beck’s New Zealand has created the “world’s first playable poster” in an effort to further celebrate its dedication to music. The beer brand developed a street posted that played and remixed music when touched.

The poster was developed using a myriad of technologies, including conductive ink, sensors and in-built speakers. When touched, the poster starts playing a piece of contemporary music, by one of ten New Zealand artists, that can then be hacked by the user with tools available on the poster.

 

Amazon Lets People Make Shopping Lists Through Tweets

Source: youtube.com/Amazon

10 May 2014: Users of both Amazon and Twitter can now add products to their virtual shopping carts through tweets.

The new #AmazonCart works when a user connects their Twitter and Amazon account. When a connected user replies to any tweet containing an Amazon product link with the hashtag #AmazonCart. The tweeter will then receive a reply from @MyAmazon telling them the success of their request – whether it’s been added to their cart or whether the item is out of stock or how they can check-out later. The contents of the cart then later be edited or purchased by the user at their convenience. 

Google Now Tells You Where to Shop

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Source: google+/Google

5 May 2014: Google Now is an intelligent personal assistant that as well as providing information on request, delivers information to the user it thinks they will appreciate based on what it learns from their usage. Google Now displays information through short cards, that might show information relevant to a user (e.g. that they have dinner plans) or it might show them information based on their location and search history.

In its latest update Google Now will tell users when nearby retailers carry an item that they have recently searched online. The notifications not only reminds a person that they wanted a particular item, but will let them know give an idea of the cost and if there are any other retailers carrying the item.

Westfield Launch Touch Screen ‘Storefronts’

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Source: westfield.com

16 April 2014: Shopping mall operator Westfield is looking to create more interactive retail experiences for shoppers with the roll out of a series of three large seven feet tall touch screens. These new digital ’Storefronts’ are currently on display at the Westfield Garden State Plaza in New Jersey , and have been designed to promote a new wing of the shopping centre that opened in 2013. The three touch screens can be viewed in landscape or portrait mode, and essentially serve as dual-function information centers and advertising portals for mall tenants.

The Westfield Garden State Plaza is Westfield’s attempt at replacing the multi touch kiosks, a regular fixture in many malls today, with technology that is both interactive and trendy. The screens have the added advantage of taking up normally underutilized space, as they’re located in the middle of wide walkways, and create more advertising revenue. The three kiosks currently only display advertising relating to the mall and its brand tenants, but there are plans for the signage to include information on products that are available within the stores.

Instagram Surfing Is Here

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Source: intothestatic.com

11 April 2014: There are literally thousands of Instagram videos that sometimes it becomes hard to find what you’re looking for. But thanks to a new web app called Into The Static, you can now have your own personal Instagram TV.

The web service works by allowing users to log into the service with their Instagram account and search available videos by hashtag. Clicking on a topic will allow users to see videos posted in that topic and scroll through to find other available videos. The web app also features a real time feed of incoming Instagram videos.

Into The Static was created by student and software engineer Marshall Moutenot and designed by Kenneth Cohen. Moutenot said that his inspiration to create the service came from his friend and musician Jamie Liddell, who wondered what it would be like to see the possibility of a live-stream of music video-like content created by fans.

Since the video service is driven by Instagram videos, Moutenot has said that “viewers can see anything from the Grammy’s interspersed with real time commentary, to first-hand videos of revolutions in Venezuela and Ukraine.”

 

Saatchi & Saatchi New York Create App for The Fabergé Big Egg Hunt

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Source: thedailybeast.com

7 April 2014: The Fabergé Big Egg Hunt is upon New York City, and Saatchi & Saatchi New York are bringing cutting-edge technology to the age old tradition.

In the 2012 London hunt, participants were encouraged to text the organizers when they found one of the eggs.  This year the Agency has upped the ante with an innovative app and one of the largest event-based deployments of Bluetooth “beacon” technology to date. Each egg sculpture contains a chip that uses a low-power Bluetooth connection to your smartphone to allow participants in The Egg Hunt who have downloaded the app to get automatic notifications when they are in the vicinity of an egg sculpture and easily “collect” that egg.

Once found, users are encouraged to post and share their Egg photos on Facebook, Twitter, and Instagram, and some of these photos will be featured in the app for the next egg hunter to find. There are 260 unique egg shaped art installations by world renowned artists, including Jeff Koons, Tracey Emin, Bruce Weber, Julian Schnabel, Carolina Herrera, Peter Beard, Zaha Hadid and Ralph Lauren.

Everyone is encouraged to participate by finding as many eggs as possible, with incredible gemstone prizes worth over $125,000 from Fabergé serving as an incentive. At the end of the two week long Egg Hunt, the Fabergé Big Egg Hunt will culminate with a spectacular auction of the collectible and one-of-a-kind egg sculptures, held by Sotheby’s and online via Paddle8.

More information can also be found at thebigegghunt.org and facebook.com/thebigegghunt

The Art of Chrome Light

1 April 2014: With the celebration of TED’s 30th annual conference approaching, something special was planned to mark the occasion; a sculptural installation powered by the connectivity of Google Chrome.

The installation stemmed from the mind of Aaron Koblin, Creative Director of the Data Arts Team at Google, and artist Janet Echelman, and filled the sky above Vancouver’s waterfront. Named “Unnumbered Sparks”, the artwork was made of ultra-light fibre that had to be anchored to local buildings in order to support its 300ft long structure. Those wanting to interact with the work could do so by downloading the Chrome App onto their mobile phones. By dragging their fingers across their screens, participants could literally paint in strokes of light on the structure.

Pepsi Transforms Bus Stop into Alternate Reality

Source: youtube.com/Pepsi Max UK

31 March 2014: Always one to make something fun, Pepsi Max have turned a regular old bus stop into possibly the greatest Alternate Reality experience ever.

Pepsi installed a fake window in a London bus shelter, and onlookers were subjected to images of invading aliens, giant robots, a subterranean tentacle creature and a tiger. While no panic was caused, it did cause a few people to make a few double takes.

Kenzo’s Pop-Up Store Makes A Statement

Source: youtube.com/Kenzo

29 March 2014: Kenzo designers, Carol Lim and Humberto Leon, made a statement with their 2014 Spring/Summer fashion show, with the message “No Fish, No Nothing” printed on the sweaters clad models. Now they’re taking their message even further, through the medium of a pop-up store and an interactive window front.

The pop-up store was born out of collaboration with Blue Marine Foundation, a marine wildlife conservation group dedicated to ocean preservation, and provides Kenzo with the opportunity to interact with their consumers through digital media, as well as foster awareness of ocean conservation. The store shows a visual aquarium filled with fish. But as the viewer watches the tank loses 30% of its fish to showcase the depletion of aquatic life from the oceans.

An further interactive retail component is introduced when a viewer buys a sweatshirt – a small school of fish rises back into the picture, showcasing a renewal of sea life.

Mobile Marketing Secrets Unlocked in New Book

A new book Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing (Wiley) written by Saatchi & Saatchi Worldwide Director of Digital and Social, Tom Eslinger, offers a roadmap for creating effective mobile marketing campaigns. From creative concept to campaign maintenance, Mobile Magic draws on Eslinger’s experiences as one of Saatchi & Saatchi’s leading digital practitioners.

Mobile Magic is a resource for brand marketers and small business owners, focusing on the strategic opportunities and practical implications of mobile marketing. The book presents a wide range of insights into the mobile market. In a noisy market, Mobile Magic provides a clear voice to help navigate every step of the mobile market process.

Mobile Magic’s core principle is the “MIST” – Mobile, Social, Intimate and Transactional. These four principles are core to all successful mobile marketing campaigns. Without them, any mobile app, website, augmented reality project, game or texting campaign will never reach its full potential.

The book includes advice for defining success in mobile marketing, understanding audiences, search and social, location-based services, hiring vendors, advice on budgeting, potential legal issues and ideas for creating impactful campaigns to make emotional connections. Real-world case stories illustrating Mobile Magic in practice are present throughout the book and feature Saatchi & Saatchi clients including Lexus, General Mills’ Lucky Charms and P&G’s Gillette Venus.

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Time Machine Takes the New Generation Back to the Past

Source: youtube.com/Toronto Film Festival

5 March 2014: In an inventive use of a now common social media platform, the Toronto Silent Film Festival launched the Instagram Time Machine to connect with a younger, digitally savvy audience.  Users who signed up to the account and turned their phones vertically were presented with a virtual tour of the life and film career of celebrated silent movie star Charlie Chaplin. The visual timeline includes facts, movie posters and clips of the actor.

Study: Car Buyers Consult Online Before Dealerships

Source: emergingexperiences.com

28 February 2014: New research from consultancy Arthur D Little highlights that the first port of call for people looking to purchase a car is not the traditional automobile dealership, but the internet. Customers are utilizing the collective pool of information available online to shape their decisions and figure out what they want to purchase.

Car companies are responding with integrated content programs to handle their social media messages and provide information to potential buyers. Digital programs also allow for buyers to create a customized visual image of what their potential new car may look like. The big buzz however is how the internet might one day be incorporated into the car itself with its capabilities funneling through the navigation system, steering wheel and even the drive shaft. Such features could help car manufacturers build a deeper connection with their customers. But while the decision making process might be made online, it’s still that test drive that ultimately seals the deal.

Fashion Goes 360

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Source: http://rdujour.com/

18 February 2014: Fashion label Sass & Bide’s latest campaign brings both the power of advertising and retail together in a very clever creative approach.

The new campaign was shot by noted photographer Terry Gates and features model Aline Weber in over 40 different varying outfit styles from the new collection. The viewer can navigate through the ad in a 360 degree panoramic view which has been likened to Google Earth. While they’re exploring the ad, customers can actually click on a specific look they like, and buy the clothes then and there.

Sass & Bide CEO David Briskin said that the idea to infuse both advertising and retail in one came about because “we’re always trying to be innovative in what we do with our product and what we do with our marketing and digital experience.”

 

 

Video DJ

Source: YouTube.com/NightBus

14 February 2014: Interactive music videos are on the rise since the debut of Bob Dylan’s ‘Like A Rollin Stone’ last year. Now the producers are back with a video for NightBus’ “When the Night Comes” that is made of two videos rolled into one and a radical rethinking for user engagement.

The video consists of two different versions, a dance rendition, and an rhythm guitar version. Through the use of a of a sliding button, the viewer can choose which one of the two styles is more prominent, or can listen to a balanced version of both songs at the same time. The use of the sliding bar also controls which video you view as well.

The Daisy Marc Jacobs Twitter Store

Source: YouTube.com/MarcJacobs

6 February 2014: Fashion designer Marc Jacobs is taking the relationship between social media and commerce to another level with an original new concept pop-up store for his Daisy fragrance line.

During New York Fashion Week dollars will have no meaning at the Daisy Marc Jacobs Tweet Shop, as all purchases will be made through the use of various social media platforms including Facebook and Twitter.

The pop-up store will draw upon a whole range of sensory impulse, which will include couches, artwork and a live DJ. The store has been designed as a way for customers to easily engage with the brand. Competitions will also be used to drive engagement and social media currency in the store.

The Daisy Marc Jacobs Tweet Shop, located in Soho at 462 West Broadway, will be open from February 7 until February 9, 2014 .

The Second Screen Creates Value

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Source: web.utsandiego.com

If this weekend’s Super Bowl proved anything other than the dominant defense of the Seattle Seahawks, then it’s that the power of the second screen is here to stay.

The second screen refers to the practice of consulting any other screen device during a live television event, and mostly falls under the use of smartphones or tablet devices during live sporting events.  This practice was particularly evident during Super Bowl XLVIII as the Seattle Seahawks battled the Denver Broncos, and millions of viewers were still actively engaging through social media devices such as Facebook and Twitter while they watched the game. Many posted their own photos of the on-going game and half time show, while also providing personal commentary on the game.

Analysts believe this trend will continue to grow, and by 2014 use of hashtags in advertising will have eclipsed the mention of corporate websites. In many of the advertisements that were featured at this year’s Super Bowl, the use of hashtags lead to huge social media chatter and discussion.

Brands who utilize the second screen effectively can extend their brands influence onto their desired consumer, allowing the consumer to build a deeper connection and resonance for that particular brand.

Vanish Kiwi Tip Exchange

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Source: Vanish.co.nz

Proving that ‘old wives tales‘ are not old, and are actually very useful, Vanish New Zealand has set up the ‘Vanish Kiwi Tip Exchange’, which encourages Vanish users to share their washing tips with one another

A series of videos have been created showcasing real New Zealand women demonstrating how they remove stains from their favorite garments. A correlating website has been set up in conjunction with the videos, providing additional user generated questions and answers related to every kind of stain, from masquera to barbecue sauce, along with every kind of fabric, from wool to cotton, and how you get rid of them.

High Scores Could Lead to Your Dream Job

imageSource: gameskinny.com

All those hours spent leveling up in your favorite video games could prove valuable to your career path, as more and more companies are now using video games in their recruitment process.

Businesses such as Shell have incorporated video game software, produced by companies such as Knack, a start-up educational company, as part of their job testing process. These games allow an organisation to determine what particular skills you might possess as a potential employee, along with what your strengths and weaknesses are. Knack’s products build “on the power of games to help people discover what makes them unique: their talents, their traits, their true potential”. One of their games, Wasabi Waiter, tasks players to anticipate what kinds of foods a customer might want to order in a restaurant. Use of such games allows an organization to scientifically assess whether your skills as a job applicant match what is required for the position, along with how you will benefit the organization.

Erik Brynjolfsson, an economist at MIT believes the use of video games by potential employers is likely to continue as “there is a huge amount of money to be made in matching people to their careers better”.

So keep leveling up as it might lead you to your dream job.

Prepare to Be Pranked by Old Spice

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Source: Muscleandfitness.com
Old Spice has a way of combining dry wit with the latest developments in technology to bring their scent directly to their ideal audience. It’s worked out pretty well for them so far with their ‘The Man Your Man Could Smell Like’ TVC racking up 47 million views on YouTube.

Old Spice is now onto new development in prank websites, with an assortment of guy friendly products that should appeal to the male mind including: Solid Gold Bluetooth Headsets, Protein Cologne and Brodominiums (or purpose built condominums that have been built inside gyms). Off course it isn’t long before you’re redirected to a video advertisement featuring the always bare-chested and particularly buff Old Spice Man, also known as Isaiah Mustafa.

These new viral pranks present a clever way of reaching a somewhat difficult audience of males aged 18 – 30 who are not typically driven to purchase beauty products, but who are big consumers and sharers of viral content.

Burritos Take Over TV

imageChipotle, makers of specialist Mexican takeaways, are producing ‘Farmed and Dangerous’, an original four episode television series which will be available for download on web streaming service Hulu.

The series is being designed to raise awareness about ethical food sourcing and cultivation. “By making complex issues about food production more understandable—even entertaining—we are reaching people who have not typically been tuned into these types of issues”, said Mark Crumpacker, chief marketing and development officer at Chipotle.

If the initial four episodes are successful, Chipotle have stated they are open to producing more episodes, and we could potentially be seeing even more food companies try their hand at a different kind of production.

Play Fetch with Eukanuba Online

image Eukanuba’s Play Fetch is a unique Facebook application conceived by Saatchi & Saatchi Singapore, that enables you to launch tennis balls anywhere in the world directly from your computer to dogs at Pets Haven Animal Shelter in Victoria, Australia.

For every play, Eukanuba donated 5 bowls of superior nutrition to the canines at Pets Haven to keep them thriving.  Dog lovers all over the world were invited to engage with a Facebook app that allows you to interact with the dogs at Pets Haven Animal Shelter, engaging them in a game of fetch via live video feed.  As well as the donation of 5 bowls of food for each play, an extra bowl was donated for every like or share on Facebook.

Almost 10,000 bowls of Eukanuba superior nutrition have been donated so far to these shelter dogs, but more is needed.  The goal is to earn 28,000 bowls of food, a year’s supply of dog food.

Eukanuba Play Fetch highlights how good nutrition, a balanced diet and crucial exercise are the key factors to promote the health and wellbeing for all dogs and of all ages.  Eukanuba is giving shelter dogs the best opportunity to not only be the best dog they can be, but also to find loving homes.

“We were very excited to launch this initiative because we know that in every shelter dog lies a top dog waiting to be unleashed. At Eukanuba, dogs are our passion and enhancing their health and wellbeing is at the heart of all we do.  Eukanuba Play Fetch offers Facebook fans from around Australia the opportunity to make an abandoned dog’s life that little bit better by throwing them a ball from the comfort of their home, and for doing so we will ensure that every like, share and play results in bowls of superior nutrition being donated to Pets Haven so that in 2014, all the dogs and cats in their care will be receiving the very best nutrition to help them also transform into a top dog or cat,” said Dr Danielle Bernal, the veterinarian for Eukanuba pet foods in Australia.

Read the full article at saatchi.com.

Toyota Collaborator

image Shopping for a car online is about to get seriously social. Toyota, and its advertising agency Saatchi & Saatchi LA, partnered with Google and employed Joystick Interactive to create the Toyota Collaborator. While several automakers have online configurators, this is the first truly social, multi-user, collaborative configurator.

The social shopping application brings people together to configure a Toyota using the power of Google+ and Google Hangouts. While a user builds their all-new 2014 Corolla, they can invite friends in a Google Hangout to pick colors, add features – and even take a virtual test drive using Google Maps and Google Street View – all in real time.

Read more at saatchi.com

Unsnooze – The Game

imageNordic states have an issue with snoozing, especially in winter; at least, that is, according to a study by Philips. 82 percent of Norwegians confess to being snoozers, with other Nordic countries being represented by similar figures.

To encourage Nord’s and their neighbors to get out of bed, Philips developed, Unsnooze – The Game, for iOS, which turns getting out of bed into a competitive game.

Users set their alarm as they normally would, and compete again other players who have set their alarm for the same time. Those who turn off their alarm first win.

Outdoor Activation Celebrates MINIs

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Source: Julian Morale/flickr

Drivers of the classic British car, MINI, are receiving a pat on the back from the company as they roam the streets on London. Drivers of the cars are being celebrated through an outdoor campaign that includes the use of digital screens along one of London’s main roads that flash messages directly to MINI drivers as they go passed. The messages that flash up –such as ‘Hey Cream MINI, what’s your secret?’ – appear as a result of software that recognizes the cars as they drive by, in addition to a team of MINI ‘spotters.’

At gas stations, MINI drivers are offered free treats – bacon sandwiches or smoothies in the morning, and a tank of fuel or a bunch of flowers in the evening. Drivers can opt to have their photos taken and displayed with a tailored message as they approach digital poster sites.

 

On Demand Football Pitch

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Source: nikeblog.com

In the Spanish capital of Madrid, people are able to request Nike for a pop-up football pitch in six different city neighbours, as a part of a #mipista campaign. Players request a pitch using their smartphones, and once an order is placed, Nike specialists drive to the location with a laser system and crane and use laser beams to create an augmented football pitch where two teams of five can play.

 

Media Markt Brings Store Underground

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Source: Media Markt/YouTube

Russian electronic retailer, Media Markt, has launched a mobile shopping display in a Moscow underground station. The 18-panel ‘shoppable wall’ display uses Near Field Communication (NFC) and QR codes to allow customers to shop the boards without the need for a special app. Consumers scan the an items on the ‘look-a-like’ shelves, and are redirected to Media Markt’s mobile site, where they can opt to pick the product up from a nearby store, or have it delivered for free to their home. Payment is made either in-store or with the store’s courier. To make it even easier for customers to explore the shopping display, free WiFi is being made available in the station.

McDonald’s Create Interactive Table

Source: youtube.com


McDonald Singapore has employed smartphones to turn a boring table into an interactive gaming experience for kids. The table, which uses NFC technology, invites children to hold a NFC-enable smartphone over the marked ‘start point’ on a table, turning the table into a driving track. Kids can ‘ride’ along the track with their phones and collect points to receive various McDonald’s treats. 

To create the tables, NFC tags were placed on the underside of the table to create a virtual scaletrix track. Each tag activates a new different section of the happy road track, with animations, mini games, stories and more.

 

#6SecondScience

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Source: creativity-online.com

More and more companies are using Vine to engage with consumers, including multinational conglomerate General Electric (GE) who is using the short-form video app to create #6SecondScience Fair series. The 6 second videos, which show the miracle of science, kicked off with an experiment that shows what happens when food coloring, dish soap, and milk are combined. The series will create and curate user-generated Vine videos, of science ‘experiments’ and will bring in Vine “celebrities” like Rudy Mancuso, Jordan Burt and Jethro Ames to help them out. So far, Vines have included one that shows the cells inside your hand, and one showing the chemical properties of your daily cup of coffee.

Ikea’s AR App Fits Furniture Into Your Home

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Source: ikea.co.uk

No longer will customers need to take a tape measure to Ikea stores to know if its furniture will fit in their homes. Ikea have updated its 2014 catalogue app to include an augmented reality feature that lets customers see how a couch, rug, bedside table, or lamp will fit in a room. The app uses the print catalogue, placed on the floor, to judge the approximate scale of the catalogue’s products and the user’s real-life surroundings to create augmented reality images so they appear on the screen as if they were in a customer’s room, giving them an idea of whether it will fit and suit the room before purchasing.

Play Novalia’s Poster with Your Fingertips

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Source: kickstarter.com/novalia

Gone are the days of the static, one-way communication based poster. UK-based start-up, Novalia, have developed a poster that acts like a touchscreen; producing different sounds when different parts of the poster are touched. The poster itself acts as a speaker. Novalia has have produced a Bluetooth version of their initial poster, for iPads and iPhones, which features a drum kit and places seven different drum sounds when hit.

The poster is just the prototype of the technology’s potential, says Novalia’s Kate Stone. “Packaging, greeting-card manufacturers, point-of-sale, bus-shelter advertising, books, newspapers—yes, you can touch a story in a newspaper and if you’ve got your smartphone with our app anywhere on your person it can automatically pick up the recording of the actual press conference.”

 

City Streetlight Project Spreads Residents Around the City


Source: springwise.com

8 August 2013: When Brazilian electricity company, AES Eletropaulo wanted to engage with the residents of São Paulo they took to the streets, using the city’s street lights to project messages submitted by the public.

The project, “Mensagen Que Brilham”, or Messages That Shine, uses street lights with specially fitted lenses to project stories of ‘streetlit moments’ sent in by residents around the city lights around the city. Each message was accompanied by the tagline “The best stories of life shared by our energy”, both showing the important role electricity plays in our lives and communicating the human side of the brand. 

 

Häagen-Dazs Uses Augmented Reality to Help ‘Temper’ Ice Cream


Source: multivu.com

7 August 2013: To ensure eaters wait for its ice cream to “temper”, Häagen-Dazs has launched the ‘Concerto Timer’ iOS app which features two-minute-long music concertos to entertain consumers while they wait for the ice cream to reach its ideal consistency and flavor.Once downloaded, the user simply needs to align their iPhone to any the Häagen-Dazs carton lid. The app recognizes the visuals on the lid and then launches a virtual violin performance of Bach’s Invention No. 14. The addition of a second carton reveals a cellist accompanying the violinist in a classic duet. The app is the first to integrate 3D Kinect technology and video data.

The Rise of the Virtual Showroom


Source: YouTube.com

As fewer Britons are buying cars, car manufacturers are moving away from traditional hard sell techniques typically used at showrooms and offering more opportunities to experiences vehicles before they buy – even encouraging online purchases.

As a result, the dealership experience has changed, with 80 percent of buyers saying they go to the dealership with all the information they need to buy a particular car, going instead for reassurance and to test drive a vehicle.

Martin Lay, head of Vauxhall brand at Vauxhall Motors, says: “We pioneered online purchasing years ago at Vauxhall: we sold few cars directly online because people still need to touch, feel and drive the product. So we would never route around the dealership experience. That is still important.”

As a response to this emerging trend, car manufacturers are developing their online experience. Audi launched Audi City virtual showrooms in London and Beijing, and plans to open an additional 20 around the globe by 2020. The virtual showroom shows the full range of models on wall-sized screens on which consumers can select their car and view a life-sized version.

Toyota, in collaboration with Google+, launched an online platform that allows would-be buyers to hold chats with friends and family as they discuss vehicles, choose design features and colors, and even connect with a local Toyota dealer to ask any questions.

 

Lexus Creates Films Out of Instagrams

19 July 2013: “Team One and Lexus created the first ad film ever made entirely out of Instagram photos. The stop motion film was directed by Jacob Rosenberg out of Bandito Brothers, with the photos coming from a “WordlWideInstameet” held by the photo site and Lexus on June 30. Each Instagrammer contributed at least one photo, filtered and styled however they liked.”

Read the full article on Creativity Online

Telecom Ultra Broadband ‘Waiting is Over’ from Saatchi & Saatchi NZ

17 July 2013: Telecom New Zealand has brought its new high-speed Ultra Broadband range to market in full force, with its newest ad campaign sweeping onto Kiwis’ TV screens this week.

The 60” spot, titled Waiting is Over, speaks to New Zealanders’ most loved uses for the Internet, and to our growing appetite for faster, more reliable connections. It captures a series of frozen moments, linked by their demand for unadulterated, ultra-fast broadband.

“Executionally it feels like Telecom at its absolute best,” says Antonio Navas - ECD at Saatchi & Saatchi NZ. “We’re ecstatic that we’ve been able to bring such a great idea to life in such an impactful way.”

Read the full press release

BREAKFAST Creates Web-enabled Signpost

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Source: springwise.com

11 July 2013: New York-based tech firm BREAKFAST have hurled the signpost into the 21st century, with ‘Points’, an interactive web-enabled sign post that provides dynamic direction, relevant information and local news. Design is based on the the traditional signpost, but instead of remaining static, information on the signage updates regularly and movable arms are able to point in the direction relevant to the information. ‘Points’ is adaptable for cities, as well as conferences, festivals and concerts and theme parks. 

Nike App Helps Designers Choose Sustainable Materials

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Source: POPSOP.com

10 July 2013:A new iOS app by Nike helps designers choose more sustainable materials. Informed by the Nike Materials Sustainability Index (MSI), MAKING providers users with information about the environment environmental performance of the materials designers and creators use in their work, such as silk, leather, wool, polypropylene and rayon-viscose, so that they can make more informed decisions about the materials they choose. The guide delivers information on the materials that are most used in the manufacturing of apparel and home goods. To provide information on how sustainable each material is, MAKING looks at the chemistry, energy/greenhouse gas intensity, water/land intensity and physical waste of each material. 

Planet Fitness Fights ‘Pintimidation’

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Source: brandchannel.com

10 July 2013: Inspired by a TODAY study which found that 42% of woman surveyed suffered from “Pinterest stress” brought on by images of domestic perfection, Planet Fitness have launched a ‘No Pintimidation’ campaign. Planet Fitness, a gym known as the ‘Judgement Free Zone’, are encouraging users to upload images they find ‘pintimidating’ to nopintimiatdation.com and apply the ‘de-pintimidate’ filter to add silly phrases and graphics like cats and unicorns to the image. The user can then share the image on Pinterest, Facebook and Twitter. The campaign carries reinforces Planet Fitness’ attempts to reach out to people stressed by the many calls by society for perfection.

24 Hour Shoppable Window

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Source: psfk.com

9 July 2013: To launch Kate Spade’s line of casual clothing, Saturday, the brand created 24-hour shoppable store windows in New York. The interactive storefronts featured a selection of the lines clothing and accessories. Using a large touch screen display, customers could browse the entire collection and get specific production information. Check-out requires entering a mobile number; a confirmation text is sent and following approval a messenger will deliver the selected purchase to New York locations within 24 hours. Payments of purchase happen upon delivery.

Brain Translates Hidden Message

5 July 2013: Knowing that bored, tired commuters often rest their heads against train windows, Sky Go created a ‘talking window’ that plays the rester a message only they can hear. Using ‘bone conductor’ technology, a small transmitter device was attached to train windows, which send out inaudible high-frequency vibrations. When a passenger rests their head against the window these vibrations are translated into sound by the brain allowing them to hear an otherwise silent promotional message.

Saatchi & Saatchi LA - The Digital Space Today Is A Wonderland

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1 July 2013: At the 2013 Cannes Lions International Festival of Creativity, Saatchi & Saatchi LA was awarded Gold in the PR and Promo categories for its Toyota Tundra Space Shuttle Endeavour campaign.

ClickZ interviewed John Lisko, executive communications director, and Margaret Keene, executive creative director, at Saatchi & Saatchi LA during the festival to learn about the campaign and how they continue to help their clients connect with consumers in the digital age.

“The exciting thing… is that digitally and socially it’s becoming so artful as it progresses. So if you have a great idea, you have all these amazing platforms to make these beautiful pieces…you can create something gorgeous on Tumblr, you can create just a tiny little GIF on Cinemagram; there’s so many cool things that you can create. The more places to get your idea across in the most creative ways, the better. If you’re an idea-focused agency it’s just like a Wonderland,” says Keene.

Watch the video interview and read the full article on clickz.com

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‘Screen Age Love Story’ Wins Gold

23 June 2013: Ace Saatchi & Saatchi Philippines won Gold, Silver and Bronze at the Cannes Lions International Festival of Creativity for a virtual love story campaign created for Philippine broadband provider PLDT. ‘Screen Age Love Story’ was a follow up to the highly successful viral campaign ‘Anna Banana’.

“... To win 5 Lions including two Gold Lions last night in notoriously competitive categories like Best Integrated campaign and Best Social Media campaign is a testimony to our wonderfully talented team at Ace Saatchi Saatchi and wonderful clients in PLDT,” said executive creative director Andrew Petch.

Read the full article at adobomagazine.com

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Coca-Cola Unites Through Vending Machines

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Source: fastcompany.com

19 June 2013: Coca-Cola have created vending machines that provide free drinks in exchange for interaction between people in India and Pakistan.

The Small World Machines are equipped with full-length webcams that allow participants to see each other and interact in real-time. The machines, built in Atlanta by The SuperGroup, were placed in malls in Lahore, Pakistan and New Delhi, India.

Participants could use the machine’s touch-screen interface to complete simple tasks, like touching hands or tracing peace signs or smiley faces with counterparts on the other end. Other activities include waving and dancing to each other through the machines. Once the tasks are successfully completed, participants were rewarded with a free can of Coke for their efforts. Coca-Cola awarded 10,000 cans of Coke during the March campaign.

Virtual Kisses

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Source: tinaloves.com

17 June 2013: Google and Burberry have teamed up to send kisses around the world. With a visit to kiss.burberry.com, “unique kiss-detection technology” will detect the outline of puckered lips. Those using a touchscreen device can kiss their screens directly. Users then select a shade of Burberry lipstick to color their lips before sending the kiss in a virtual envelope via email or Google+. A real-time interactive map allows users to follow the journey of their kiss as it travels to the recipient. Once delivered, the kiss can continued to be shared through social media. Burberry’s chief creative

Adobe Photoshop Enables Real-Time Advertising

13 June 2013: Adobe turned waiting for the bus into a unique experience for Finnish pedestrians when they were added to bus stop advertising in real time thanks to Photoshop. As part of an Adobe Creative Initiative, Photoshop artist Erik Johansson installed a blank screen into the advertising space within a bus shelter. He then waited in a nearby van and took photos of waiting pedestrians. Using the photographs, Johansson placed the pedestrians into images, that when then projected into the screen, gave pedestrians the surprise of seeing themselves placed in fake movie advertising, or on-top of a wedding cake.

Dunkin’ on Vine

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Source: digitaltrends.com

24 May 2013: Dunkin’ Donuts are running a competition where customers are invited to submit Vine videos that show how the entrant runs on Dunkin’ Donuts Iced Coffee. Vine, Twitter’s short-form video app, lets users create 6 second videos that can be posted on Twitter.

Scott Hudler, vice president of global consumer engagement for Dunkin’ Brands, said that Dunkin’ Donuts “see Vine as an untapped resource that is in the beginning stages of its popularity.” Dunkin’ Donuts adopted Vine after seeing their customer’s use of the app; “We see an opportunity to like and comment on our guests’ videos and also to create our own Vine videos that are fun, engaging, and make people smile while they’re on-the-go,” explained Hudler.

Toyota’s Hidden Road Safety Campaign

23 May 2013: To help drivers in Peru understand the dangers of using a smartphone while driving, Toyota created a print campaign that’s full message could not be understood without a mobile device. The print ads feature a clear obstacle in the middle of the road, but when viewed through a smartphone the image disappears and displays the message ‘When you use your smartphone, you can’t really see what’s on the road’.

The obstacles wore QR codes, which when scanned enabled the download of an augmented reality app ‘QR Road App’ that makes caused the full message to be revealed. The app was downloaded 120,000 times, placing it among the top 20 most successful apps in Peruvian history.

Screens to Shop With

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Source: contagious.com

17 May 2013: A number of companies around the world are utilizing the interactivity of screens on the Path to Purchase. In Brazil, to inspire shoppers with new ideas on how to cook with mayonnaise, Hellman’s has released the Hellmann’s Recipe Cart. The supermarket cart features a screen that recognizes ingredients on the shelf and instantly suggests a new recipe for Hellman’s that incorporates those ingredients. If a shopper decides to make the recipe, a map helps them find the remaining ingredients in-store, and lets them share the recipe with friends.

In South Korea, retail warehouse Emart created a mobile app that directs shoppers to the location of discounted products throughout its store. Information is received through LED-lighting that sends signals to a smartphone through special lenses installed on the shopping cart. By installing the special Emart app, shoppers can learn where they are in the store and helps navigate them to where they should go. When the shopper arrives at the product, the smartphone communicated with the lighting and shows a discount coupon. 

Integrating Print and Digital

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Source: independent.co.uk

15 May 2013: The Independent has become the first newspaper in the world to bring their print production into the digital age with the use of a ‘fully integrated’ augmented reality feature using the Blippar app. Print articles that appear with an Independent+ icon offer further content in audio and video formats that users can access using the camera on their smart phones. The paper’s managing director, Zach Lenoard said that, “The launch of Independent+ highlights [the Independent’s] continued investment in digital innovation, adding even more value and another new dimension to the Independent’s content.” While Blippar head of media explains that app has, “the ability to instantaneously take the reader from the page to a deeper, more engaging online news experience”.

Printed Wi-Fi

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Source: springwise

14 May 2013: Microsoft has placed a Wi-Fi enabled print ad in a special edition of Forbes magazine to promote its new cloud-based Office 365 software. The ad consisted of four back-to-back pages with an ultra-thin router and battery placed in-between. Once activated, the ad could provide up to four users with 15-days free internet, courtesy of T-Mobile. Although the battery only allowed for two to three hours of power, a flap in the ad allowed for users to plug in a mini USB cable to gain extra charge.

Atom Sized Film

9 May 2013: IBM have made ‘the world’s smallest movie’, using a using a special microscope they invented to move atoms around on a surface. The movie titled, “A Boy and His Atom,” is a rudimentary stop-motion animation made by IBM scientists.

The film consists of 250 frames and shows a boy playing and dancing with an atom. The film is accompanied by a behind-the-scenes clip about the research and technology the company has done on the nanoscale in past decades. IBM researchers have shown that while today’s electronic devices need roughly 1 million atoms to store a single bit of data, only 12 atoms are actually needed to store one bit. Meaning that one day enormous amounts of data could be stored on devices as small as a fingernail.

Cups That Creates Instant Friends

7 May 2013: Budweiser Brazil has created a cup that speeds up making friends over a pint by instantly making them friends on Facebook. The Budweiser “Buddy Cup” is embedded with a chip integrated with Facebook. When someone arrives at a Budweiser event they connect their Facebook profile with a Buddy Cup; and when two Buddy Cup users clink their cups together they automatically become Facebook friends.

Look Away to Pause

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Source: Cube26.com

22 April 2013: No need to worry about missing a moment on YouTube if your attention gets called elsewhere. ‘Look Away’ is a new Apple app that will pause your YouTube clip when you look away from the screen, turning it back on when your gaze returns. The app also allows you to mute a video simply by telling it to ‘shhh.’ It’s the equivalent of hands-free remote control and may become the norm for how we control our viewing of media.

Google Glasses

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Source: Reuters

19 April 2013: Google has sent out a beta version of its Google Glasses to a select group of people. The ‘glasses’ (there aren’t actually any lenses) are part of a new generation of wearable technology that allows the user to communicate with friends, search the internet, and check emails wherever you are. The difference between Google Glasses and your mobile device is that you’re wearing it and interacting with the web via a head-mounted display.

The glasses have already been featured on the runway in Diane von Furstenberg’s 2012 fashion show, and companies like Warby Parker and Ray Bans are hoping to collaborate with Google to create fashionable frames to go along with the device. The glasses are expected to become available to the public in 2014.

Crowdsourcing “Veronica Mars”

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Source: Kickstarter.com

18 April 2013: The TV series Veronica Mars ended after just three seasons in 2007, but a passionate fan following will see it revived as a feature film through the crowdsourcing site Kickstarter. Series creator, Rob Thomas, wrote a movie based on the show shortly after it finished, and Warner Bros. agreed to back the film if there was sufficient fan support.

Thomas and the series’ original cast used Kickstarter to get fans to pledge toward their $2 million goal, and reached in just two days. To date the project has successfully raised $5.7 million, with a total of 91,585 backers; becoming the Kickstarter with the most backers and the highest-funded movie on the crowdsourcing site.

The movie is set to be released in 2014 with many backers already set to attend the premier, becoming featured extra in the film, and one lucky backer getting a small speaking role in the film.

 

58% Bank On Mobile

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Source: Techvert.com

15 April: A report by the Interactive Advertising Bureau, InMobi, and Viggle, reveals that 58% of consumers now use their bank’s mobile app; 8% higher than those using a bank’s mobile website. The report also showed that people are using their smartphones to make different kinds of payments including paying bills; purchasing real-world services, such as meals or drinks via a pre-paid card on the phone; buying tickets to events and for travel; and paying back friends and family.

Wi-Fi Movie Poster

12 April 2013: The traditional movie poster has been reinvented thanks to Wi-Fi. Movie posters promoting the South Korean film, The Berlin File, provided pedestrians with free wireless connectivity that enabled them to access trailers and provided the chance to purchase cinema tickets. Using wireless-enabled devices attached to the billboards holding posters for the movie, commuters who stood next to the posters received a free wireless connection that automatically loaded details about the film when clicked. As a result, wireless users accounted for a 28.5% increase in traffic on the film’s website and those users stayed five times longer than standard visitors.

Instagram to Receive Recipes

11 April 2013: The rise of visual social media has certainly increased the chances of seeing what your friends have had to eat. Now one company in Sweden is hoping to capitalize on this trend by sending instructions on how to prepare the dishes featured in the photos. CT Food, an Asian food supplier, is encouraging customers to use Instagram to take pictures of their restaurant Asian meals in order to receive instructions on how to prepare them at home and tips on how to use the ingredients. CT Food believes that it can create value for its customers through “education and skills.” Users simply address any cooking questions and food photos on Twitter to @askctfood.

Content Makes This Golden Age of TV: Barnhill

8 April 2013: Durk Barnhill, CEO of Saatchi & Saatchi New York, discusses the power of storytelling and effective content marketing, and their roles in television’s increasing popularity, on Bloomberg Television’s “In The Loop”.

Sak’s Helps Employees Eat Healthy

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Source: WellBeSolutions.com

5 April 2013: Sak’s Fifth Avenue has partnered with LocalSqr – a company whose app aims to encourage healthy eating by promoting locally grown food – as part of the company’s employee wellbeing program. In the program, each Sak’s employee will receive a weekly email providing them with nutritional advice and healthy recipes. Employees are also given challenges, asked to keep a food diary and encouraged to use the app whenever possible. The program was tested on a pilot group of 165 employees; of those, 52% had cooked at home more and 57% had purchased food from local markets. The partnership’s success will see the luxury retail store spread the initiative to all its 11,000 employees nationwide.

The Rise of the Second Screen

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Source: Pocket-Lint.com

2 April 2013: The more screens you have, the more likely you are to engage in media multitasking, according to a study by the Time Warner Medialab. 52% of people are likely to use computers and televisions simultaneously, and this figure increases to 60% for those with a smartphone, television and computer. 64% of those who own four screens or more use social media while watching TV. 60% of US residents are expected to own smartphones by 2016, boosting the concept of ‘Social TV’ (using your second screen to interact on social networks while watching TV).

Day and Night Smartphone Use

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Source: mnn.com

25 March 2013: A recent study by Arbitron Mobile shows what activities dominate smartphone day/night time usage. The analysis shows that prime time on television is used for playing games and using social media; whereas daytime use is primarily used for voice calls, messaging, browsing, social networking and gaming. The study also showed that average time spent on smartphone devices is fairly consistent through the day. The findings are consistent with prior research indicating that mobile use surges in the morning as people check things like weather and traffic, and in the evening when they use their devices as second screens while watching television or leisure activities like gaming.

Farmageddon: The World’s First Online Drought Hits Farmerama

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22 March 2013: Everything was fine until the 22nd March 2013, when the drought disaster hit more than 45 million online farmers around the world who opened their accounts on Farmerama. The fields are dry, the grass is brown, the animals’ tongues are hanging out for lack of water, and every farm is a catastrophe. Everything that was carefully planted and long cultivated and cared for has fallen victim to the first online global drought. What now?

The initiative by Saatchi & Saatchi Frankfurt for World Water Day aims to help the UN Water and the Ending Hunger Movement of FAO (United Nations Food and Agriculture Organization) call attention to water scarcity and the problems of real life farmers around the world. Online farmers are given the choice to carry on playing, or to help end the virtual drought by passing on the message or making a donation for low-cost pumps, water tanks, tubing and other supplies for poor farmers.

Read full press release

#DammiPiùVoce: Turn Up My Voice

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11 March 2013: On http://www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices.  A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.

Every person has asked his or her idol to donate a video: Luca asked Tiziano Ferro, Giacono asked Francesco Totti, Sara asked Fiorello, Andrea asked Sharon Stone…why not dream? The goal is to reach March 21st, World Down Syndrome Day, with the highest number of celebrity videos donated. You can follow the campaign on twitter.com/coordown and facebook.com/coordown.

Read the full press release

Lexus Moves into Movies

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Source: Lexus-Global.com

4 March 2013: Lexus and Weinstein Company are partnering to launch five short-films this year. Each 3 - 6 minute film will be by different international amateur directors and will be based on the theme “Life is Amazing.” Like feature films, these shorts will be played around the world before they are placed on the dedicated website, www.LexusShortFilms.com. To promote the films, Lexus plans to focus on its social media platforms. “We have a big Twitter and Facebook fan base, but also we get about 20 million visitors per year on lexus.com and have the ability to rotate promotions there,” says Brian Bolain, Lexus’ national manager of marketing strategy. 

Telecom Ad Series To Offer Tech Tips

23 February 2013: A creative initiative by Saatchi & Saatchi New Zealand and Telecom New Zealand, ““Tech in a Sec” is a multimedia campaign with TV ads directing customers to online clips that address the most commonly asked questions from its website.”

Read the full article at The New Zealand Herald

Own Your Own Subway Virtual Store

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Source: psfk.com

21 February 2013: A Subway online promotion gives participants the opportunity to run their own virtual Subway store. The ‘Build Your Own Virtual Restaurant Challenge’ gives young entrepreneurs around the world the chance to get a taste for running their own business. Participants are set a series of tasks typical of Subway stores, including choosing a store location, producing promotional videos and copy, being interviewed by the head of global development, and driving customer traffic to boost their leaderboard ranking by spreading the word through social media. The top five finalists will be flown to the US to meet Subway’s CEO and global executive team.

KLM’s Personalized Maps

Source: youtube.com

20 February 2013: Dutch airline KLM wants to make your travel experience as personalized and unique as possible by helping you creating a bespoke sight-seers map for your next holiday. The website http://mustseemap.klm.com>http://mustseemap.klm.com enables you to select a destination and invite friends to contribute tips and provide their best recommendations. It takes three week to produce, but KLM will send a physical copy of your map, with all the tips included.

Lexus Blends-Out

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Source: Saatchi.com

For the 2013 Sports Illustrated Swimsuit Edition Lexus and Team One combined mobile and print to create an interactive experience based on the idea that some things can’t be blended into the background. “Blend Out” allows readers to use their mobile phones to view videos of swimsuit models walking on the page. In the ad, three models are camouflaged within the scene; in order to reveal the models, readers can scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits.

Tide Takes #2 Spot in Super Bowl Ad Meter

7 February 2013: Tide’s Super Bowl Commercial, “Miracle Stain,” was rated the second best ad of the weekend’s big game in USA Today‘s prestigious Ad Meter poll.

Created by Saatchi & Saatchi New York, the :60 spot tells the story of the miraculous appearance of a shirt stain in the likeness of Joe Montana.

The commercial debuted with much fanfare and delight in the third quarter of Sunday night’s game between the Baltimore Ravens and San Francisco 49ers. “Miracle Stain” has garnered phenomenal press coverage and sits at the top of many “top Super Bowl ad” lists - including Ad Age, Creativity, Forbes and The New York Times.

‘Genie’ Kaley Cuoco Grants Wishes in All-New Toyota RAV4 Commercial

1 February 2013: Embodying the modern, stylish and smart characteristics of the all-new RAV4, Toyota’s new “Wish Granted” commercial starring Kaley Cuoco will make its broadcast debut on February 3. The star of CBS hit show “The Big Bang Theory” will appear granting the wishes of a family in unexpected and creative ways during one of the biggest sporting and advertising events of the year. Cuoco’s comedic chops made her a perfect partner in bringing the RAV4 Genie character to life.

“The all-new RAV4 is a testament to the people that drive it and live lifestyles that are full of energy and enthusiasm, which is one of the reasons we are so pumped to work with Kaley to showcase it,” said Jack Hollis, Vice President of Toyota Division Marketing at Toyota Motor Sales, USA, Inc. “We wanted to share Toyota’s ‘Let’s Go Places’ spirit of journey with viewers of the big game in a light and relatable way.”

Read full press release

Investing In Mobile Start-Ups To Reconnect

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Source: vulturebeast.com

22 January 2013: Consumers spend more than 23% of their daily media consumption on their mobile devices, yet markets dedicate less than 1% of their media spend to mobile. To re-engage with customers Mondelēz International – the makers of Cadbury, Oreo and Trident – is following in the footsteps of Unilever, Nike and Lexus to create mobile innovation around their brands. Mondelēz is investing in mobile start-ups it hopes will bring game-changing innovation to the company as well as gaining new application specifically for its business. Called Mobile Future, Mondelēz has attached nine start-ups to its most well-known brands in the hopes of launching one or two mobile-focused tech companies out of the process. 

One particular challenge the start-ups are supposed to tackle is the fact that in-store marketing promotions find audiences more and more difficult to connect to. “Before the iPhone,” a Mondelēz spokeswoman told Marketing Week, “consumers would shop aisles focused on the task at hand or stand in line and look up at product displays near the register. Now the vast majority of consumers are absorbed with their phones, distracting them from in-store point-of-sale displays.”

 

An App To Curbing The Wine Habits Of Scotland’s Women

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Source: dailymail.co.uk

17 January 2013: In an effort to curb the drinking habits of Scotland’s women, Scottish health officials have released an app aimed at reducing the incidents of alcohol-related illness and death amongst Scottish women. Playing on the human tendency towards vanity, the app shows women how much older they’ll look in ten years’ time if they drink 10 or more glasses of wine per week. The Drinking Mirror app snaps a picture of the users face and asks how many 175ml glasses of wine they drink every week. If the user drinks between one and five glasses of wine per week, the app morphs your face into a reddened and pudgier version of your current self. Drink six glasses or more and the app will make you look like a bona-fided alcoholic, with a bright red nose, sagging jowls and bloodshot eyes.

Trend: Phablets Are The New Normal

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Source: tabtimes.com

15 January 2013: Phablets (phone-cum-tablet) are increasingly becoming the mobile norm. The trend of larger screened phones can be seen in every smart phone manufacturer from Samsung’s 5.3 inch device, to the iPhone 5’s 4 inch screen. And the phones are getting bigger for a reason, the way we use these devices is changing – smart phones are turning into tablets, allowing them to be used for more functions – internet shopping, messaging, streaming. As Natasha Lomas of TechCrunch said, ‘this is technology evolution in action’.

Televisions Still Domination Media Consumption

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Source: Nielsen

14 January 2013: On average American’s spend six days (or 144 hours) per month watching TV; and of the 289 million TV owners, 119 million own four or more televisions – making TV’s the device to beat when it comes to media engagement. Internet usage follows close behind with 212 million active users, spending comparably less time online at 28.5 hours per month online; while online, 20% of time was spent using social networking sites. Feature mobile phones ownership has declined significantly, from 82% ownership in 2009 to 44% in 2012. Of those 56% who own a smart phone 78% use their phones to find a store, 63% check prices, while 22% comment on purchases. Of those TV households 16% own a tablet device, and surprisingly 55% of users still own a VCR!

Coca-Cola Happiness Machine Accepts Carols For Payment

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Source: designtaxi.com

14 January 2013: In the latest incarnation of Coca-Cola’s Happiness Machine, passing Swedes were able to sing a Christmas carol in exchange for a Coke. The vending machine was specially made to incorporate speakers, a karaoke machine, two microphones and Christmas carols so that brave individuals and friends could sing-a-long too well known Christmas carols. The machine helped Coke to engage with its customer, while spreading fun and Christmas cheer. A previous Happiness Machine took hugs as payment for Cokes.

Lenovo Launches Resolution Sharing on Facebook

image With Lenovo setting itself apart as the brand for ‘doers’, Saatchi & Saatchi Singapore worked with the PC manufacturer to unveil an app that allowed users to share their 2013 New Year’s resolutions on a global wall. Users were able to see their friend’s resolutions and encourage them to achieve their goals.

Mobile App That Lets Shoppers Skip The Checkout Line

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Scorce: facebook/Q-Thru

19 December 2012: Q-Thru is a new app that allows shoppers to shop, scan and buy their items on their smartphones, avoiding checkout lanes altogether! Once a retailer has signed up, customers can download the Q-Thru smartphone app, input their credit card information and start shopping – scanning items’ barcodes as they go along. Q-Thru’s software allows for a retailer’s products and pricing to be seamlessly synchronized with the secure and fully PCI-compliant Q-Thru cloud. Plus, shoppers can view in-store specials and a product’s nutritional information as they shop. To complete their shopping experience up, a customer just needs to enter a passcode, scan a QR code, and show their mobile receipt to a store employee at the door.

F/Nazca Saatchi & Saatchi Transforms Honda Fit Twist Into Mixing Deck

7 December 2012: Launched at the last Auto Salon in São Paulo, the new Honda Fit Twist was designed exclusively for Brazil, and is now presented to consumers in a campaign uniting music, technology and electronic music icons N.A.S.A. 

In the innovative new ‘Drivemixer’ campaign, conceived by F/Nazca Saatchi & Saatchi, the Honda Fit Twist was transformed into a professional mixer, enabling N.A.S.A. (AKA L.A. based Squeak E. Clean and Brazilian DJ Zegon), to create a new track using the Honda as a musical instrument.  The car was turned into a keyboard module, and all the elements in the track composed by Squeak E. Clean (Sam Spiegel) and DJ Zegon (Zé Gonzales) were triggered by features transformed in the car.  The result is this video (see above) that presents to N.A.S.A. fans the unpublished song “Overdrive”, composed by the duo inside the Honda Fit Twist, with the special participation of Derrick Green, Sepultura’s vocalist.

Read full press release

New CinePrint Technology Puts Lexus Print Ad in Motion

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26 November 2012: Team One continues to play and experiment with traditional advertising. Using a Lexus ES Sports Illustrated print ad with an iPad screen, the industry first transforms a static ad into moving video. With CinePrint(TM), the seemingly standard ad is converted into a full-fledged digital experience.

After placing the iPad underneath the ad, the static image comes to life - the sky flashes and pulsates with a brilliant color before exploding to the beat of the music and the engine revs as the car begins driving through the night. While most traditional mash-ups redirect to a digital experience, Team One was able to create a multi-sensory experience that combines sight, sound, and touch all within the print advertisement.

To experience the ad first hand, find the Lexus ad in the October 15 print edition of Sports Illustrated. Or watch the demo video to see for yourself: www.Lexus.com/stunning

Guinness Storehouse’s High-Tech Experience

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Source: popsop.com

29 October 2012: Guinness is increasing its attractions at the Guinness Storehouse in Dublin with a multi-million pound expansion that will allow visitors to discover more about the brand and its origins. Located on the fourth-floor of the building, the ‘Guinness Global’ experience includes the Guinness Community Map which enables people to explore a global view of Guinness around the world on one of the world’s largest interactive screens. Visitors will also be able to post messages from the Storehouse, leave messages from Facebook and link with their local Guinness Facebook community.

Saatchi & Saatchi Sydney’s Virtual Meritocracy

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23 October 2012: “Keen to get your foot in the door at Saatchi & Saatchi Sydney? As any young creative knows, one of the biggest challenges is cracking that door open. But aspiring creatives can now go inside the Sydney branch after it claimed to be the first agency in the world to team up with Google to create Saatchi Street View. Head into the virtual agency, search for and respond to a hidden brief, and those with the best ideas get a chance to win an internship at the Sydney agency.”

Read full article at stoppress.co.nz

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