Facebook TV?
Source: live-production.tv
9 September 2011: All TV viewing will be social in the future, according to Joanna Shields, Facebook’s MD and VP of EMEA. Speaking at the IBC conference in Amsterdam, Shields shared Facebook’s vision of growing partnerships with content creators and broadcasters to develop the experience of social television and enable both parties to tap into diverse revenue streams. “We want to facilitate ways content creators can extend both their reach and how they monetize contents,” said Shields.
Thanks to the use of Facebook’s Credits payment system, broadcasters can increase their revenues, according to Shields. Production house Endemol’s reality entertainment show Big Brother, which has already launched a voting service using Facebook’s voting system in Germany, has seen a 10% uplift in how many people vote as a result of Facebook Credits. Family Guy has 18 million fans on the social network, House has 14.2 million, and South Park has 13.6 million
“I truly believe all TV will be social in the future. We want to partner with the TV industry to unlock the potential of our 750m global users.”
