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Engaging Customers with Instagram

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Image source: twiddlemythumbs.com

2 March 2011: Photo-sharing apps are a fast growing phenomenon as seen by their rapid adoption over the past few months. Applications such as Instagram allow users to share images across various social networks with just a few taps, while also creating a community for those with a passion for photography. The iPhone-only app received 100,000 registrations in its first week and now has around 2 million registered users who upload 290,000 photos each day. Brands have also taken to the new platform with iconic companies such as PepsiCo, Starbucks and Levis all establishing an Instagram presence. Brisk Iced Tea, a division of PepsiCo, is now running a competition where fans are asked to tag their photos with #briskpic for the chance to be featured on a can that will be unveiled at a conference later this month. Over 1,500 photos have been uploaded for the competition so far.

Read more at Mashable

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