‘Digital Divas’ Untapped

A recent study found that 16% of U.S. women are ‘Digital Divas’ and spend more time online buying and talking about products than previously thought. The study identified that among this group, 92% pass on word of bargains and sales to others, 22% shop online once a day or more, and 76% would be interested in participating in a brand-focused panel sponsored by a marketer. Read more at adage.com .