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Derek Handley: The Future of Mobile Marketing

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Derek Handley, CEO of The Hyperfactory, talks about emerging formats for mobile marketing and the future of advertising on the small screen. The Hyperfactory is one of the world’s most innovative producers of interactive mobile marketing initiatives that connect brands with people. The company has developed mobile marketing campaigns for brands like Coca-Cola, adidas, Dulux, Gillette, Motorola and Subway.

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