Del Campo Saatchi & Saatchi Makes Microwave History for BGH
21 November 2011: Del Campo Nazca Saatchi & Saatchi, led creatively by Maxi Itzkoff and Mariano Serkin, have created a new breed of microwave for BGH. Quick Chef Music is the first-ever microwave that plays music when food is ready. The idea is the result of the agency’s belief that ‘Nothing is Impossible’. To modify a microwave to include the element of sounds required intensive product innovation, months of testing, plus patent and legal approvals. The cooking abilities of BGH Quick Chef didn’t change, but six months of testing culminated in a revolutionary invention, unprecedented in the history of the microwave oven: a microwave equipped with speakers and a USB port, so that each person can upload the song they want.
Read the full press release at saatchi.com
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