Dancing Babies are Back!
7 October 2011: You may remember the dancing babies from Evian’s campaign back in 2009. It involved a short video of a troupe of roller skating infants breakdancing and doing the odd bit of fancy footwork. It’s comfortable to say it caught the attention of viewers around the world, with the video garnering over 47 million views online.
Now Evian is tapping into brand recognition and touch screens with their newest campaign rolling out at interactive bus shelters. The screens present a headless baby on the shirt of a model, which when touched starts to dance and play music. According to passer-bys it’s nigh irresistible to touch the screen and find out what happens, and (luckily) people seem to enjoy it once they do. Feedback from users on the street have been positive, with the 5 active screens receiving over 23,000 activations in just 4 weeks.
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