Cooking Lessons in a Bag
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8 March 2011: Now everyone can cook like a pro thanks to The Idea Pantry, a new concept by Progresso and POKE New York. The Idea Pantry is an online library of cooking lessons and ideas for every sauce in Progresso’s product range, with information on how to access the site a provided as a handy extra inside the packaging. Budding chefs can follow lesson plans on the site, as well as ask specially-selected tutors any culinary questions they might have. For now, only Progresso sauces have this feature but it will soon be expanded across the full product range. As each sauce effectively comes with a cooking tutor and a community of home chefs, this innovation is bringing social media home in a bag.
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