Connecting Experiences with NFC
11 October 2011: The Museum of London, working in tandem with Nokia, is one of the first public organizations to introduce near-field communication (NFC) technology to their venues with the purpose of enhancing the experiences of visiting guests.
Catering to a wide range of smartphone models, visitors to the museum simply need to tap their phone on sensor tags located throughout the exhibits to gain access to a variety of information and functions. Users can receive vouchers for the museum’s shops and cafes, book tickets for future exhibitions, receive more information about exhibits, join the Museum’s Friends scheme, and purchase prints of work on display.The Museum has also integrated social networking such as Facebook and Twitter so that experiences can be shared easily online.
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