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Carrefour’s URL Shortener is a Hit on the Web

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Source: fabiola.blogspot.com

13 June 2011: Launched on May 16, Carrefour’s URL shortener - Virou.gr - has become a successful demonstration of solidarity among Internet users. Developed by F/Nazca Saatchi & Saatchi, the website was named Virou.gr (“virou” translates as “turned into”) because every character reduced turns into one gram of food donated.

The action produced surprising numbers. After just 24 hours of its official launching, the shortener hit the mark of one million characters reduced, which is equivalent to one ton of food that will be donated at the end of the campaign. In a single day, more than nine thousand links were reduced, which reflects the engagement of Internet users in participating of such an important cause as the fight against hunger and misery in Brazil. Almost a month after its release, 60,000 links have already been shortened.

Read the full press release at Saatchi.com.

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