Brands Embrace Shoppable Video
Created by Ciematique, Net-A-Porters video- touted as the first “shoppable fashion film” - features touchable ‘hot spots’ that when touched lets the viewer add products to their ‘personal boutique’, share via social media, or purchase the items directly from the online store.
Levi’s film ‘Live in Levi’s’ seeks to tell the story of the people who wear its jeans. The video features a selection of influencers from across the globe discussing their love of the brand and how they wear their jeans. Throughout the film, ‘click-to-buy’ buttons appear, allowing viewers to purchase selected items.
In addition to the two films being shoppable, both have a strong focus on storytelling - whether real or in the case of Net-A-Porter fantasy. Another medium used to connect to shoppers and make them consider how the products will fit into their own lives.Tweet