Bloomingdale’s Poses with NBC
Source: eideias.nu
12 September 2011: A promotional campaign from Bloomingdale’s gives shoppers the opportunity to have their photographs taken with stars from a selection of programs from NBC’s fall season lineup. With the help of the GoldRun V2 app, iPad users can pose with virtual characters from Whitney, Free Agents, Prime Suspect and Up All Night. Bloomingdale’s staff armed with iPads can also take your photo in-store. For participating, shoppers go into a sweepstakes to win gift cards, a set visit in Los Angeles, or a trip to Chicago for a walk-on role in The Playboy Club.
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