Auto Music on Demand
Source: infomobile.com
On-demand music services are coming to a car stereo system near you, allowing passengers to enjoy ad-free music through their own library of songs or personally created radio stations. Some audio/automotive partnerships already in existence are MOG, who has developed a partnership with BMW MINI USA to enable audio connectivity through iPhones, and soon BlackBerries and other mobile app devices.
Another major player in the field, Pandora, already has partnerships with Ford and Toyota. As competition between on-demand car systems heat up and the presence of services spread, traditional radio advertisers will need to experiment with new, inventive ways (creating musical content or partner with recording labels and artists) to reach this vast mobile audience.
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