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ASB Teams Up With Spotify to Create Official Olympic Soundtrack

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Source: saatchi.com

10 August 2012: ASB bank, New Zealand’s most socially active bank, has partnered with music streaming service Spotify to create a soundtrack to the Olympics.

“As the official and exclusive bank of the NZ Olympic team, with one of the largest active Facebook communities in NZ, we wanted to create something special to show our support for our athletes in London,” says Anna Curzon, GM of Brand Experience and Digital Channels.

“We wanted a fun activity that would capture everyone’s passionate support for our hard working team.”

The Moodulator app, developed by Saatchi & Saatchi, shares regular updates from London 2012 and invites Facebook members to record their reaction to the news using a series of sliders which gauge emotions such as pride, happiness and excitement.

Moodulator then links with Spotify, a music streaming service which suggests a music track that accurately reflects their emotions. Alternative mood tracks can also be searched and selected, and sharing is encouraged with the opportunity to win VIP tickets to Rhythm & Vines music festival as well as Premium Spotify.

Read full press release

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