Ariel Creates Live Fashion Shoot Controlled by Facebook
4 September 2011: Procter & Gamble have teamed up with Saatchi & Saatchi to create a unique real-life gaming experience for their washing powder brand – Ariel – that is controlled completely by Facebook.
Washing powder is pretty much just a necesary commodity, it’s not really something that invokes a lot of excitement or that you even really think about that much, so Saatchi & Saatchi wanted to do something that would get people talking. They created a live gaming experience in the middle of Stockholm Central Station, where you can control a ‘stain gun’ to squirt jam and chocolate at clothes as they revolve on the washing line. And it’s all controlled via an app on the Ariel Facebook Page in Sweden, Denmark, Norway or Finland.
Read the full post at SimplyZesty.com
Tweet