Angry Birds Live
11 May 2011: Today hundreds of consumers will have the chance to experience the world’s number 1 smartphone game live in the latest installment of Deutsche Telekom’s “Life is for sharing” campaign. Its new campaign “Angry Birds live game” is a unique collaboration with Rovio’s No. 1 app Angry Birds, the cult game for mobile phones, along with Saatchi & Saatchi creative team.
...At the event shoot in a major European city of Barcelona the astonished audience got to experience the game’s well known characters live, from giant pigs, to flying birds, for one day only, everyone was able to experience the infectious experience of Angry Birds, but live. Passers-by become players, as with just a simple swipe of a finger on a smartphone screen they were able to activate a giant real-life catapult and take part in the game for real. Read full article at POPSOP.com
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