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Andes ‘Friend Recovery’

3 February 2011: Following the huge success of the Andes “Teletransporter” in 2009, and the Grand Prix win at the 2010 Cannes Advertising Festival, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR).  AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza.  The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else.

The AFR was installed in the most important bars of the Mendoza, during October and November 2010.  During that time, the Andes Friend Recovery website received over 2 million visits, 5000 of which were “recovered” friends. The campaign was launched on traditional media; TV, OOH and RADIO. Read full press release.

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