AmEx is Now Friends with ‘Billboard’
Source: gigaom.com
18 October 2011: American Express has announced it is teaming up with Billboard in order to launch a new Facebook channel designed to connect with fans and offer special tickets as well as interactive features. Any content on the AmEx Entertainment channel will also be available through the magazine’s Facebook page.
The channel hopes to attract fans by offering access to exclusive content, such as concert tickets, ahead of the public. Any users who ‘Like’ the page will be able to subscribe to a status feed that will feature real-time updates on upcoming offers as well as music news and content from Billboard. Fans will also be able to participate, submit questions for artists, and vote in online competitions, with the chance to win prizes such as tickets and backstage passes.
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