Advertising Tailored to Your Emotions
Image source: psfk.com
1 March 2011: The spread of information in the digital age is helping advertisers make their ads better targeted then ever before. The Centre for Future Studies suggests that the developments which we are witnessing now are just the beginning as companies start using technology that recognises how consumers are feeling. The Japanese based company, NEC, has already developed age and gender guessing advertisements that modulate themselves depending on the person watching the ad. This kind of ‘Gladvert’ technology is expected to become an increasingly common part of everyday life over the next few years.
Read more at PSFK
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