Ads Prime for TV Reruns
Source: igossip.com
5 August 2011: Advertisers are coming up with new ways to capture the attention of TV viewers through placing products in the most unexpected places – within old reruns of television shows. One example is a recent rerun of an episode of “How I Met Your Mother,” first shown in 2007. In the episode, a shelf in the background contains a digitally inserted magazine with an ad on the back for the recent movie “Zookeeper” starring Kevin James. In the original broadcast, the magazine was not present.
Viewers may have questions regarding how such actions may affect plot and timeline continuity. However, the more conversations swirl, the more the brands will stick in viewers’ memories, serving the digital product placement’s purpose.
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