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Adobe Photoshop Enables Real-Time Advertising

13 June 2013: Adobe turned waiting for the bus into a unique experience for Finnish pedestrians when they were added to bus stop advertising in real time thanks to Photoshop. As part of an Adobe Creative Initiative, Photoshop artist Erik Johansson installed a blank screen into the advertising space within a bus shelter. He then waited in a nearby van and took photos of waiting pedestrians. Using the photographs, Johansson placed the pedestrians into images, that when then projected into the screen, gave pedestrians the surprise of seeing themselves placed in fake movie advertising, or on-top of a wedding cake.

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