53 Bilion Facebook Minutes
Source: guardian.co.uk
27 May 2011: Americans spent 53 billion minutes or an average of 5.8 hours per user on Facebook in March 2011. That translates to a cumulative 100,000 years on Facebook; a number so big that the advertising industry news publication, Advertising Age, could not wrap its head around it!
100,000 years is 53 billion minutes, which parses out to 5.8 hours per user. Or 12 minutes per day.
To put things in perspective, consider the following:
- The average American spent 8.7 hours a night sleeping (Bureau of Labor Statistics, 2009)
- Men spent 16 minutes a day doing housework, while women spent 36 minutes
- People on average likely spent almost the same amount of time on exercise (18 minutes) and religious and spiritual activities (9 minutes).
The data seems to indicate that while people are spending a lot of time on social media, they are still spending nearly equal time on other activities.
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