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24 Hour Shoppable Window


Source: psfk.com

9 July 2013: To launch Kate Spade’s line of casual clothing, Saturday, the brand created 24-hour shoppable store windows in New York. The interactive storefronts featured a selection of the lines clothing and accessories. Using a large touch screen display, customers could browse the entire collection and get specific production information. Check-out requires entering a mobile number; a confirmation text is sent and following approval a messenger will deliver the selected purchase to New York locations within 24 hours. Payments of purchase happen upon delivery.

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