Procter & Gamble introduces a new line of Downy scent beads and captures the interest of a young mobile audience by holding a smartphone-based scavenger hunt.

The tiny Swiss village of Obermutten became a worldwide hit on Facebook thanks to an innovative campaign that put people at the heart of the town.

American retailer JCPenney is reinventing traditional gift-giving with the ‘Santa Tag’, a QR code enabled gift tag that holds recorded voice messages.

McDonald’s is running a Promoted Trend ad on Twitter as well as a Facebook driven treasure hunt to give the temporary return of the McRib a jumpstart.

The NHL’s L.A. Kings will be adding a gaming component to their fan community to increase audience engagement, participation and brand loyalty.

South African telecommunications retailer, 8ta, is using innovative through-glass touch technology that enables customers to browse their store catalogue after hours.

The new McDonald’s Channel, a digital network of exclusive original content targeted at dine-in customers, aims to “catch and engage the customer, and then enhance their experience.”

Kodak hopes that a promotion for free prints of photos from Facebook will highlight the powerful capability of their branded photo developing kiosks.

American Express has partnered with Billboard to connect with consumers via a new Facebook channel that will see fans receive special offers and exclusive content.

IKEA has created an interactive app on YouTube that renders a personalized 3D mockup of a bedroom based on the user’s Facebook data.

The Museum of London has introduced near-field communication (NFC) technology to their venues to increase the institution’s interaction with visitors.

Home Shopping Network (HSN) viewers may be purchasing items using their mobile phones in the future if an interactivity experiment using QR codes proves successful.