A number of companies around the world are utilizing the interactivity of screens on the Path to Purchase. Here are two examples from Brazil and South Korea.

Microsoft has placed a Wi-Fi enabled print ad in a special edition of Forbes magazine to promote its new cloud-based Office 365 software.

IBM have made ‘the world’s smallest movie’, using a using a special microscope they invented to move atoms around on a surface. The movie titled, “A Boy and His Atom,” is a rudimentary stop-motion animation made by IBM scientists.

Budweiser Brazil has created a cup that speeds up making friends over a pint by instantly making them friends on Facebook. The Budweiser “Buddy Cup” is embedded with a chip integrated with Facebook.

‘Look Away’ is a new Apple app that will pause your YouTube clip when you look away from the screen, turning it back on when your gaze returns. The app also allows you to mute a video simply by telling it to ‘shhh.’

Google Glasses are part of a new generation of wearable technology that allows the user to communicate with friends, search the internet, and check emails wherever you are.

The TV series Veronica Mars ended after just three seasons in 2007, but a passionate fan following will see it revived as a feature film through the crowdsourcing site Kickstarter.

A report by the Interactive Advertising Bureau, InMobi, and Viggle, reveals that 58% of consumers now use their bank’s mobile app; 8% higher than those using a bank’s mobile website.

The traditional movie poster has been reinvented thanks to Wi-Fi, providing pedestrians with free wireless connectivity that enabled them to access trailers and provided the chance to purchase cinema tickets.

The rise of visual social media has certainly increased the chances of seeing what your friends have had to eat. Now one company in Sweden is hoping to capitalize on this trend.

Sak’s Fifth Avenue has partnered with LocalSqr – a company whose app aims to encourage healthy eating by promoting locally grown food – as part of the company’s employee wellbeing program.

According to a study by Time Warner Medialab, the more screens you have, the more likely you are to engage in media multitasking, including engaging in ‘social TV’.